We love business and especially businesses doing great business!

We strive to support and promote our local businesses (within our defined Panmure Business Improvement District (BID) area), to enable a thriving and successful business community.

We do this by:

  • making connections with key stakeholders

  • advocacy to local Government

  • representing the culturally diverse voices of the business community and

  • focusing on activities that support a thriving Panmure business community.

The Panmure Business Association AGM will be held from 5.30pm on Monday 5 October 2020 at The Landmark, 163 Queens Rd, Panmure.

The Agenda, Minutes of the 2019 PBA AGM, PBA Audited Financial Statements 2019-2020, Indicative Budget 2021/2022 and Chair’s Report 2019/2020 are all available on request by emailing Chris Sutton, Town Manager,

Our Story

The Panmure Commercial Association was founded in 1952 as a voluntary organisation with a focus on promotions.


In the early 1990’s, the Panmure Commercial Association in conjunction with the Auckland City Council forged a relationship based on the Canadian/USA Mainstreet (retail focussed) model.


In 2011, we became a Business Improvement District (BID) which represents the diversity of businesses in our area and is  not solely retail focussed. Businesses and organisations which are within the boundary of our BID area become one of our members automatically.


Each of our 150 building owners, within a defined commercial area of Panmure, pays a special targeted rate that is collected by Auckland Council in the annual rates bill. This fund is then distributed back to the PBA in quarterly instalments and is to be used for projects and promotions within the town centre.


Each October at the Annual General Meeting, a Board consisting of up to eleven building and business owners or  managers within the BID area is elected to set the direction of the Association to decide how the funds are to be spent and are tasked to ensure that the funds are spent wisely.

The Heart Of PBA

Town Centre Manager, aka 'The Boss'  - Chris Sutton,

Marketing Manager, 'the opinionated one' - Emma Chesney,
Security Liaison Officer, 'very hard not to spot him' - Taniela Kaivelata,  or on 027 53 53 017 
Communications Coordinator, 'knows her way around a computer' - Katie Chan, 

Accounts Manager, 'knows her times tables'  - Dannielle Carter, 

Services for our Members include:


  • Business Newsletter (February – December)

  • Panmure Business Directory

  • This website

  • Featuring business cluster advertising on the A0 sized display signs on Queens Road and the community noticeboard.

  • Organise business information and networking opportunities

  • Google my Business listing creation and updating

  • Business surveys

  • Business workshops



  • Tastes of Panmure (month of May)

  • Christmas Promotion



  • Panmure Christmas Street Party (1st Saturday of December)

  • Panmure Basin Fun Day (Feb/Mar) supporting role only

      Safety and Security Assistance

  • The PBA employs Taniela Kaivelata, Panmure Security Liaison Officer. His role is to promote safe environment for both businesses and customers. It is also to report repairs and maintenance issues within the public space. Taniela assists and supports businesses with criminal incidents and the PBA captures information from the CCTV camera network to pass onto the relevant agency.

  • We own an extensive CCTV security cameras network which has assisted in the reduction of anti-social behaviour and criminal incidents in the town centre. We work with and support the local NZ Policing team.

  • The PBA owns and maintains an extensive ‘Under Veranda Lighting Network’ that lights the town centre each evening.

  • A number of the town centre trees have had decorative lighting installed which creates a positive ambiance within the town centre.

  • Service lanes are cleaned up yearly by the PBA.

Getting your voice heard and updating you

  • We liaise with local community groups and local projects, the Maungakiekie-Tamaki Local Board, Auckland Council and other local government organisations (CCO’s).

  • Keeping our businesses informed is a priority for us. We keep you up-to-date with any developments that will impact the Tamaki area into the future such as the AMETI Eastern Busway, Tāmaki  Regeneration Company and Panuku Development Auckland’s Unlock Panmure.


Getting Started with PBA

Welcome to the Panmure Business Association and thank you for launching your business in our business community.

Our Welcome Pack will hopefully give you a kick-start with extra info and vital services to make it easy to get going.


We wish you every success and we’d be mighty happy if we can help in some small way.

Download our Welcome Pack here.

The Benefits of Being Part of PBA

Marketing Support & Guidance

On Going Support & Relevant Updates

Access to an Awesome Community of Innovative Individuals 

Business Workshops

Business Development Advice

Business Networking Events & Meetings

9 Reasons Why Panmure is Good for Business

  • Panmure’s commercial rents are still affordable

  • Panmure is a centrally located hub that is surrounded by both an extensive residential and commercial catchment area

  • It is well-serviced by public transport with a transport hub for buses right next to the Panmure Train Station and a fifteen-minute train journey to the Auckland CBD

  • Accessible road networks to the Central Eastern and East Auckland suburbs and to the motorway

  • Panmure is part of the local/central governments partnership known as the Tamaki Regeneration Vision that aims to construct a minimum of 7,500 homes and in doing so will double the population over the next 10–15 years in the Tamaki area

  • Auckland Council has a high amount of land holdings in Panmure and has assigned Panuku Development Auckland to investigate ways to trigger significant development on Council owned land

  • Since 2007, the Panmure business community has witnessed a steady increase in affordable ethnic food outlets as well as a growing health and well-being business cluster

  • Panmure currently reflects the ethnic diversity of Auckland with a large Pasifika, Maori and Asian population

  • A strong, active and effective business association that cares for the local business community with emphasis on: security, a clean and tidy image, communications via a monthly newsletter, business directory, social media and video features, promotions and events as well as advocacy to both local and central government

Interested in Joining? Send a message to get more info!