In February 2021, a truly immersive experience celebrating Aotearoa, art, and marine conservation comes to Auckland. Whale Tales is a public art trail exploring Tāmaki Makaurau/Auckland. Whale Tales is presented by WWF-New Zealand in partnership with Wild in Art and Auckland Tourism, Events and Economic Development (ATEED).


The World Wide Fund for Nature (WWF) has championed the conservation of animals and our environment since 1961. WWF’s goal is people living, and thriving, in harmony with nature. In Aotearoa, their work focuses on protecting and restoring the mauri of our ocean, supporting innovation, and combating climate change.


This year, WWF-New Zealand is bringing these themes to life in Auckland through Whale Tales.

Auckland’s streets, parks, and open spaces will be adorned with 70 individually designed and beautifully created whale tails during the Summer/Autumn of 2021. For 10 weeks they will form a fun, free, family-friendly journey of discovery through the city for residents and visitors. Trail explorers young and old will have fun rediscovering their city - learning about its history, people, places, and the artwork itself - getting outside and spending time together discovering the tails and the tales they have to tell. The legacy of Whale Tales will continue long after the fun of the trail has ended. The sculptures will be auctioned to raise significant funds for the vital work WWF-New Zealand does to look after our oceans and conserve marine life here in Aotearoa, particularly in and around the Hauraki Gulf.




The whale tail is your three-dimensional blank canvas created by Wild in Art. We need you to transform it into something fantastical. Your tail, your vision will be part of the Whale Tales art trail and seen by hundreds of thousands of people. We are actively encouraging submissions from the local and regional arts community. Designs are welcomed in any medium – traditional to new media, fine art to illustrations, street art, mosaic, or anything else!  

Are you a local artist? Click here to discover how to submit your work!